VMLY&R COMMERCE's global chief digital officer Debbie Ellison busts some of the myths that might be holding you back from embracing this powerful tool
Click, Heart, Add to Cart: Why Social Commerce Is the Powerful Sales Driver Your Brand Isn’t Using
It’s undisputed: E-commerce won the pandemic. If your business didn’t have a solid online retail presence two years ago, it almost certainly has one now. But alongside e-comm’s meteoric rise was another pandemic success story: social media. Less noteworthy, perhaps, because every person and their dog – no, really, have you seen Tika the Iggy and her 1.1m Instagram followers? – was already using it, but still most definitely in the winner’s circle. And then they got together… and became a power couple to rival Jay-Z and Queen Bey.
