This Study Shows Gen Z Doesn't Live Up to Its Reputation on Valuing Brand Purpose and Sustainability

VMLY&R Commerce report suggests that corporate social justice is not always top of mind. Emmy Liederman @ Adweek.

https://www.adweek.com/agencies/this-study-shows-gen-z-doesnt-live-up-to-its-reputation-on-valuing-brand-purpose-and-sustainability/

https://www.genzparadox.com/