ShopTalk 2024: How brands and retailers can succeed with Social Commerce, Influencers and Creators

Sharing the stage at Shoptalk 2024 - Barcelona with three phenomenal female leaders - Elena Montenegro Borrás, CDO of BIMBA Y LOLA, Ekta Chopra CDO of E.L.F. BEAUTY, and Andrea Freire Hoppe Martins CDO of Stanley 1913 to share their tips on how brands and retailers can succeed with Social Commerce, Influencers and Creators. 

Three key takeouts from me:

1. Staying true to your brand DNA and values helps turn the "haters" into "ex-haters" :)

2. Although it can be scary, let go of the reins and allow your creators to interpret what your brand and products mean to them. The payoff can be huge!

3. Take advantage of the social commerce opportunity by partnering with creators that understand how to sell your brand.