ShopTalk 2023:Catering to Gen Z Shoppers with New Products and Experiences

Debbie Ellison, Global Chief Digital Officer, VMLY&R joins Shai Eisenman, Founder & CEO of Bubble, Jason Crawford, Vice President of Digital Growth - Hype at adidas, and Alan Tyldesley (Him/He), Category Development Officer EMEA, Retail, Spotify to discuss how brands can cater to Gen Z shoppers.

Four key take outs;

1) You need to be transparent & authentic, sometimes you might get it wrong and you have to be quick in admitting that

2) Create outstanding physical retail experiences - Gen Z are coming back to big box retail

3) Deeply get to know sub tribes, from family members to celebrities and everything in between - and then figure out who's influencing THEM

4) Constantly innovate, you need to keep moving in order to remain relevant and fresh