How will gen Z approach Christmas shopping? I surveyed my son to find out

Following up on research that identified a ‘paradox’ in gen Z shopping behavior, VMLY&R Commerce’s Debbie Ellison conducts another study, with a slightly smaller sample size: a conversation with her 17-year-old son.

https://www.thedrum.com/opinion/2022/11/28/how-will-gen-z-approach-christmas-shopping-i-surveyed-my-son-find-out