Forbes: Values & Value: The Gen Z Paradox
Over the last few years hardly a marketing brief or request for proposal has crossed the desk of Debbie Ellison, VMLY&R’s Commerce Global Chief Digital Officer, that doesn’t seek guidance on how to approach Gen Z (the cohort born between 1997 and 2012.)
And as the mother of two Gen Z-ers Ellison has experienced first hand how brand perceptions around environmental sustainability, inclusion and other social issues can strongly influence young peoples’ buying choices.
