eCommerce Expo: Debbie Ellison’s keynote on “Digital Futures – Brand Purpose and The Future Shopper"
Gen Z constituted 32% of the global population and already now have a spending power of 143billion USDs.Gen Z dominate online spending more so than any other generation and they are also entering adulthood – so understanding their shopping behaviour but more importantly what they value, gives us an insight into this already powerful generation and what’s to come.
