E-commerce is failing disabled people, say experts
65% of consumers with a disability have abandoned a purchase due to poor accessibility. For our Evolution of E-commerce Deep Dive, accessibility experts from across the marketing industry tell us what needs to be done.
“There is nothing worse than wanting to buy from a brand you believe to have similar values around inclusivity and then when you click to buy, the customer experience doesn’t meet expectations.” - Debbie Ellison
