Campaign US: Should ​​Cannes juries put ‘bullshit' brand purpose out to pasture?

With all but four of last year's Grand Prix winners being purpose-themed, a debate sprang up around the loss of authenticity in 'made for award' campaigns.

https://www.campaignlive.com/article/cannes-juries-put-bullshit-brand-purpose-pasture/1823269