All Made-Up and Nowhere to Go? Re-Imagining Beauty Beyond Covid-19
Chief digital officer at Geometry UK Debbie Ellison reflects on the beauty industry in the times of global pandemic.
The global beauty industry is worth $532 billion growing by 6% in the last year and this discretionary category seems to be continuing to hold its own.
I set out to explore whether beauty commerce moments have drastically changed and wanted a real time industry pulse check. Brainwave - what better focus group than my 24-year-old daughter and her friends? All beauty trailblazers.
Combining insights from these young shoppers, together with Geometry insights I discovered, in truth, that the impact of Coronavirus has merely accelerated trends already happening. This is what we learnt…