Captivate: A New Perspective Amazon, the only future of shopping?
As Amazon continues to plough investment into its business, in the hope of increasingly penetrating shoppers’ lives, is there any alternative but for brands and retailers to become subservient to this omni-channel retailer? Or does Amazon have to establish its role in our lives like any other retailer?
In this interactive session, we’ll share viewpoints and insights on how brands and retailers can both counter and complement Amazon’s scale to deliver the best experiences for their shoppers.