Geometry Global announces partnership with Blippar
Blippar specialises in augmented reality (AR), computer vision and artificial intelligence (AI), and the new partnership will allow Geometry Global to capitalise on opportunities offered by AR in the physical and digital retail space.
The agency says its 'Augmented Retail' concept will allow brands to help consumers overcome purchase barriers, while Blippar is looking to extend its reach, with its platform becoming the base for more retail activations. Using Blippar’s AR creation tools Blippbuilder and Blippbuilder Script, Geometry will create augmented reality in-house that can support the shopping journey in and around retail environments.
Initially launching in the UK, the partnership will be rolled out into the US and Germany. Debbie Ellison, head of digital at Geometry UK, will lead the partnership and will take responsibility for the global roll out.