

Debbie Ellison: The Brave New World of Creative Commerce at Cannes
Creative Commerce took to the global stage at the 70th Cannes Lions Festival of Creativity and we were right there in the action. This...


Campaign US: Should ​​Cannes juries put ‘bullshit' brand purpose out to pasture?
With all but four of last year's Grand Prix winners being purpose-themed, a debate sprang up around the loss of authenticity in 'made for...


Social commerce: building brand love and delivering growth
Debbie Ellison, of WPP’s VMLY&R Commerce, says that both how and where consumers are shopping is changing radically, and we are seeing a...


Social commerce: building brand love and delivering growth
Debbie Ellison, of WPP’s VMLY&R Commerce, says that both how and where consumers are shopping is changing radically, and we are seeing a...


ShopTalk 2023:Catering to Gen Z Shoppers with New Products and Experiences
Debbie Ellison, Global Chief Digital Officer, VMLY&R joins Shai Eisenman, Founder & CEO of Bubble, Jason Crawford, Vice President of...

Brand Innovators: The Future of Marketing and Digital Innovation Summit
https://brand-innovators.com/events/the-future-of-marketing-and-digital-innovation-vml-london-2024/
The Drum Network Podcast: Social Shopping 101
In the latest edition of our semi-regular 101 series, we'll look at social media's 'next big thing': live shopping. What are the...


‘Influence, entertainment, purchase’: How brand apps are evolving in 2023
For brands in e-commerce, the app is key, fulfilling revenue generation and comms roles respectively. But there’s a caveat, the prime...


How Video Game Experiences Help Brands Steer Purchase Decisions
With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is...