Campaign US: Should Cannes juries put ‘bullshit' brand purpose out to pasture?
With all but four of last year's Grand Prix winners being purpose-themed, a debate sprang up around the loss of authenticity in 'made for...
Social commerce: building brand love and delivering growth
Debbie Ellison, of WPP’s VMLY&R Commerce, says that both how and where consumers are shopping is changing radically, and we are seeing a...
Social commerce: building brand love and delivering growth
Debbie Ellison, of WPP’s VMLY&R Commerce, says that both how and where consumers are shopping is changing radically, and we are seeing a...
ShopTalk 2023:Catering to Gen Z Shoppers with New Products and Experiences
Debbie Ellison, Global Chief Digital Officer, VMLY&R joins Shai Eisenman, Founder & CEO of Bubble, Jason Crawford, Vice President of...