‘Influence, entertainment, purchase’: How brand apps are evolving in 2023
For brands in e-commerce, the app is key, fulfilling revenue generation and comms roles respectively. But there’s a caveat, the prime...
How Video Game Experiences Help Brands Steer Purchase Decisions
With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is...