Gerety Talks: Where intention meets attention
Members of the Gerety Awards Jury lifted the lid on how brands can better connect with consumers in an era of partial attention. "In an...
‘Sound Scales’ takes home a Silver Lion in Creative Commerce and Audio & Radio
‘Sound Scales’ takes home a Silver Lion in Creative Commerce and Audio & Radio at Cannes Lions International Festival of Creativity ....
ShopTalk 2024: How brands and retailers can succeed with Social Commerce, Influencers and Creators
Sharing the stage at Shoptalk 2024 - Barcelona with three phenomenal female leaders - Elena Montenegro Borrás, CDO of BIMBA Y LOLA , ...
How can brands and retailers improve the Black Friday and Cyber Monday customer experience?
Smaller retailers could [...] provide much more immersive, engaging, entertaining retail experiences - connected with digital and social...
A fashion disaster: How ASOS lost its throne to Shein
In 2021, Asos was top drawer. Business was booming as the pandemic had a hugely positive impact on sales, primarily from the exponential...
The Future of Media
The future of media is… Creative Commerce! Debbie Ellison, Global Chief Digital Officer, takes to the stage at Adwanted...
Designing 2050: “AI Alone Isn’t Going to Create a More Equitable World, People Are”
In this interview, LBB’s Sunna Coleman speaks with VMLY&R’s global chief digital officer Debbie Ellison, who shares her passion for a...
Barbie Does Diversity: A Cultural Step-Change, Or Just A Brand Playing Catch-Up With Its Consumers?
"...Since the rebrand in 2015, gross sales of Mattel’s Barbie brand increased by over 0.5bn USD. Representation it seems isn’t just a...
Cannes Lions 2023: VMLY&R’s Debbie Ellison on the brave new world of Creative Commerce
Ever wondered what goes on behind the scenes of a judging panel at the 2023 Cannes Lions International Festival of Creativity? How...