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Debbie Ellison

Debbie is inspirational leader with extensive experience of digital innovation in business.  Debbie sits on VML Commerce global growth committee as well as the UK GROUP EXCO, leveraging her 20 years’ experience in creativity, brand, technology and digital commerce, to pioneer transformational business change and growth through people-first, creative technology solutions.  As an experienced and inclusive c-suite business leader, Debbie is integral in developing new commercial business models to help future-proof businesses and growth.

Last year, Debbie launched Global Gen Z research across 5 cities in markets that have some of the fastest growing economies and highest Gen Z populations, giving clients an insight into how this powerful demographic places such importance on the purpose and values of brands and its influence on their buying behavior.

Debbie also launched the UK Inclusion Experience (IX), a consultancy practice that help brands develop more inclusive communications connected with inclusive business transformation, and boasts global clients such as InterContinental Hotels & Resorts.  

She most recently launched The Home of Connected Brands.  Situated in the WPP Sea Containers UK campus and covering over 300m², the space is a fully immersive, physical manifestation of the agency belief that connected brands are more powerful brands. This environment helps clients reimagine what it takes to build successful brands today through best-in-class brand, customer and creative commerce experiences.

Debbie’s innovation and professional leadership has landed the following recognition: 

  • Eurobest 2024 President Brand Experience & Activation, Creative Commerce and Glass: The Award for Change

  • Gerety Awards, Executive Jury 202

  • Cannes Jury, Creative Commerce Lions (2023)

  • Cannes Shortlist Judge, Mobile Lions (2022)

  • Oystercatchers Champion for Change / Industry Influencer (WINNER), 2023

  • Named in Top 5 EMpower /Yahoo Finance Ethnic Minority Role Model List 2023, 2022, 2021, 2020

  • Top 100 Chief Digital Officers 2022, Hewlett Packard Enterprise

  • 2020 Ethnicity Awards: Debbie was shortlisted in the Inspirational Leader Category.

  • Women in Marketing Global Awards 2019: Named Industry Shaper.

  • Campaign/IPA Woman of the Tomorrow: 2016. Technology & Innovation.

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